Dr Willy Johnson is an internationally acclaimed inventor whose portfolio of inventions
ranges from the complex world of electronics and chaos theory to the seemingly simple worlds' of golf tees and childrens' toys. In particular, though, his work on improving the clarity of television and computer screens has brought him global recognition. Dr Johnson's history and scope as an inventor is long and distinguished as it goes back to the 1960s and Willy has more than 100 patents to his name.
How does Willy do it?
Intuition is a critical aspect of innovation and invention. Ask any Nobel Prize winner (Dr Daniel Cappon asked four) or great inventor: "To what do you owe your success?" It seems that the more self-assured, the more honest the respondent, the more likely it is that success will be attributed to intuition. It has also been established that contrary to popular myth, intuition can be far more effective than any model of quantitative analysis. Willy will concur with this completely as not only has his intuitive vision brought him business success but also, his collaboration with Southampton University in the UK brought him, an honorary Phd in Design.
We now live in a creative economy and a creative economy requires insight and vision to produce results. It is the inspired person who can see the higher potential in order to bring insightful product development and improved customer or client relationships.
So what is creativity?
Quite simply, it is the ability to generate something new and consists of all creative acts in which intellectual work creates intellectual value. Intellectual value creates profits and demonstrates brand and corporate development. Just as land defined the agricultural age and capital and mineral wealth the industrial age, intellectual capital is the currency of the creative age.
Organisations are experiencing change in the business environment. This change can be seen as one that is going from a steady state to a chaotic state. In the past managers would develop their business through the use of linear models and analytic thinking. But, it is becoming clearer that these models are becoming increasingly ineffective in the chaotic business environment. It is proposed that as a result of this change of the business environment it is becoming increasingly evident that intuitive vision is a key ability to be possessed by any organisation.
In this chaotic business environment you need to reach decisions without sufficient data or when information is too costly to assemble. Dr Daniel Cappon proposes that: "Whoever today neglects intuition does so at the peril of failure, especially in the hard-boiled realm of R & D. The reason is that in every project, intuition is crucial at the beginning (the hunch), in the middle (choice of optimal method), and in the end (application)."